A complete list of every cookie and local storage entry set by Advertiseengland.com — what each one does, who places it, and how long it lasts.
Cookies are small text files placed on your device when you visit a website. They allow the site to remember information about your visit — such as your login session or preferred language — so you don't have to re-enter it each time.
This policy covers both traditional browser cookies (set via document.cookie) and similar technologies including localStorage and sessionStorage, which store data in your browser without expiry dates unless cleared manually.
Cookies are categorised as either session cookies (deleted when you close your browser) or persistent cookies (remain until they expire or you delete them).
Always active. The site cannot function without these.
Require your consent. Help us understand usage.
Require your consent. Enable relevant adverts.
These cookies are essential for the website to function and cannot be switched off. They are set in response to actions you take — such as logging in, filling in a form, or setting your privacy preferences. You can configure your browser to block them, but parts of the site will not work.
| Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
ae_cookie_consent |
Advertise England | Stores your cookie consent preferences (which categories you accepted or rejected) so the banner does not reappear on every page. | localStorage | Persistent |
ae_session |
Advertise England | Maintains your login session while you are signed in to your listing dashboard. Deleted when you sign out or close the browser. | HTTP Cookie | Session |
ae_csrf |
Advertise England | Cross-Site Request Forgery token. Protects form submissions from being forged by malicious third-party sites. | HTTP Cookie | Session |
__stripe_sid |
Stripe Inc. | Required by Stripe to process payments securely. Identifies your browsing session during the payment flow. | HTTP Cookie | Session |
__stripe_mid |
Stripe Inc. | Required by Stripe for fraud detection and payment security. Persistent identifier to distinguish returning customers. | HTTP Cookie | 1 year |
cf_clearance |
Cloudflare | Set by our CDN (Cloudflare) to mark that you have passed a security challenge. Prevents repeated challenges on the same browser. | HTTP Cookie | 1 year |
These cookies allow us to count visits and traffic sources so we can measure and improve the directory. All data is aggregated and anonymised — we cannot identify individual visitors from this data.
These cookies are only set if you accept analytics cookies in our consent banner. If you decline, these cookies will not be placed and Google Analytics will be disabled for your session.
| Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID to generate statistics on how the visitor uses the website. IP address is anonymised (last octet removed) before transmission to Google. | HTTP Cookie | 2 years |
_gid |
Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Expires after one day. | HTTP Cookie | 24 hours |
_gat_gtag_* |
Google Analytics | Used to throttle request rate — limits data collection on high-traffic sites. | HTTP Cookie | 1 minute |
Google's data processing terms are available at policies.google.com/privacy. Google acts as a data processor under our instructions when providing Analytics.
Marketing cookies are used to deliver advertisements that are relevant to you and your interests. They may be set by us or by third-party advertising partners whose content we display.
These cookies are only set if you accept marketing cookies in our consent banner. If you decline, you will still see adverts, but they will not be personalised.
| Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_fbp |
Meta (Facebook) | Used by Meta to deliver, measure, and improve the relevance of adverts. Enables remarketing to previous visitors. | HTTP Cookie | 3 months |
_gcl_au |
Google Ads | Used by Google AdSense to experiment with advertisement efficiency across websites using their services. | HTTP Cookie | 3 months |
If we add additional advertising partners in future, this table will be updated and you will be notified via the site notice described in section 8.
In addition to traditional cookies, we use your browser's localStorage to store small pieces of data that improve your experience. Unlike cookies, localStorage entries are not sent to our servers — they exist only on your device.
You can clear all localStorage entries at any time via your browser's developer tools (F12 → Application → Storage → Local Storage).
| Key | Purpose | Data stored | Duration |
|---|---|---|---|
ae_cookie_consent |
Stores your cookie banner choices so you are not asked again. | JSON: categories accepted/declined + ISO timestamp of consent | Persistent until cleared |
aeWeatherTown |
Remembers the town you manually selected in the weather widget so we don't re-run geolocation on every page load. | JSON: town name, latitude, longitude, country | Persistent until you reset it |
aeLocation |
Caches the approximate location returned by IP geolocation (used when no manual town is set) to avoid repeated API calls. | JSON: approximate latitude, longitude, city (from IP geolocation API) | 7 days, then refreshed |
No personal data from localStorage is ever transmitted to our servers. The IP geolocation used to populate aeLocation is performed client-side by the open-source service geojs.io and is not linked to your account.
The following third-party services may set their own cookies or access localStorage independently of our consent mechanism. We recommend reviewing their privacy policies for full details.
| Service | Category | Privacy Policy |
|---|---|---|
| Stripe | Payment processing (Necessary) | stripe.com/gb/privacy |
| Cloudflare | CDN & security (Necessary) | cloudflare.com/privacypolicy |
| Google Analytics | Analytics (Consent required) | policies.google.com/privacy |
| Google Fonts | Typography (Necessary — no cookies set, IP logged transiently) | policies.google.com/privacy |
| Open-Meteo | Weather API (Necessary — no cookies set) | open-meteo.com/en/terms |
| GeoJS | IP geolocation for weather (Necessary — no cookies set) | geojs.io/tos |
| Meta Pixel | Marketing (Consent required) | facebook.com/privacy/policy |
You can change your Analytics and Marketing cookie preferences at any time using our consent manager. Necessary cookies cannot be turned off as they are required for the site to function.
You can also control cookies through your browser settings. Note that blocking all cookies may prevent parts of this site from working. Instructions for the most common browsers:
| Browser | Instructions |
|---|---|
| Chrome | support.google.com/chrome/answer/95647 |
| Firefox | support.mozilla.org — cookies |
| Safari | support.apple.com — Safari cookies |
| Edge | support.microsoft.com — Edge cookies |
| Service | Opt-out link |
|---|---|
| Google Analytics | Google Analytics Opt-out Browser Add-on |
| Google Ads | adssettings.google.com |
| Meta / Facebook | facebook.com/ads/preferences |
| All EU/UK ad networks | youronlinechoices.eu |
We review this Cookie Policy whenever we add new third-party services, change our analytics setup, or when regulations require updates. When we make changes we will:
Questions about this policy? Email data@advertiseengland.com. For your broader privacy rights, see our Privacy Policy.
